Our History Made. History in the Making.

The NBCUniversal cable networks (NBC, USA, SYFY, Bravo, E!, Oxygen, and Universal Kids) promote Black History Month with a cross-network campaign. Our History Made. History in the Making. The content showcases the significance of ongoing moments in Black history for our present and future.

We chose a color palette of red, white, blue, and black to demonstrate that Black history is American history. We also chose bold type to amplify our messaging and establish the campaign's statement-making tone.

Across the NBCU linear networks alone, they ran 3500 spots over the month for 500 million impressions.

The campaign launched with a tease spot that kicked off a Black History Month celebration that spans 31 days and was followed by an overview spot featuring on-air talent, including E!’s Nina Parker, “American Ninja Warrior’s” Akbar Gbajabiamila, “Kenan’s” Chris Redd, “The Real Housewives of Atlanta’s” Porsha Williams, “She’s the Boss’s” Nicole Walters, “The Voice’s” John Legend, and WWE’s Xavier Woods. Following the launch spots, the networks air vignettes, interstitials, on-air spots, and bumpers centered on the History Made. History in the Making. that are tailored to their respective audiences.