60 Years of Originality

Adidas China celebrated the 60 Years of Soles & Stripes with a House Party in Shanghai as the finale of the world’s Adidas Originals House Party campaign.

More than 1,200 guests enjoyed the party at the Dome set at Shanghai Science & Technology Museum. Exciting animation projections on the dome created a very special experience. People danced to the beats, creating a remarkable moment for the Adidas Originals 60 Years of Soles & Stripes celebration.

The creative team produced seamless animation pieces that projected on half-circle domes and delivered brand assets for the event. The dance routine was recorded in Tokyo, and post-production was done in NY with the original music track produced for this special occasion.