12 Dark Days of Serial Killers

The direction was based on injecting the idea of repetition and obsessiveness, applied with distortion and photocopy texture. The type is big and brutal, and a special font and a new color scheme are used to make this package stand out from the rest of the on-air branding look.

This massive stunt was solely produced by the in-house promo and design teams and delivered over 100 design assets and spots during the first months of the pandemic.