Flowtomic > Identity & Branding

Role: Creative Director

Client: Flowtomic

Studio: Newfangled Studios

Flowtomic transforms business operations from a chaotic challenge into a harmonious flow. They specialize in streamlining processes, enhancing team communication, and boosting overall operational efficiency by implementing tools, automating workflows, and building systems that free companies’ teams to focus on creative excellence.  

The visual identity and branding were inspired by and built off of the concept of ‘organizing chaos.’  We built a library of patterns that illustrate chaotic patterns that resolve to orderly patterns, as well as the icons that symbolize the keywords of Flowtomic’s mission and approaches to solving problems. The logo lock-up is simple with classic serif type for a timeless and proper tone, reflecting Flowtomic’s frame of mind. 

Organized Chaos


  • VP Creative: Cory Fanjoy

    Executive CD: Macaela VanderMost