True Crime 24/7

Oxygen has become a crime destination that promises a consistent yet unique and differentiated, quality experience to fans of the genre. To visually capture the essence of the new channel,  Oxygen partnered with Trollbäck+Company to rebrand from logo design to re-skin the entire on-air and off-air look. 

Oxygen provided a clear direction with mood boards and references for inspiration to the agency, as we knew what the network needed: Unclutter the chaos, be editorial, avoid the expected, solve the quality issues with low-resolution images, and production-friendly toolkit. 

The Oxygen is now recognized explicitly as a crime network, with its new striking visual identity. The channel experienced a 51% increase in viewership, making it the fastest-growing cable entertainment network.

"The on-air look fully pays off on the transformation of the channel to a crime theme, with a more consumer-friendly SE7EN-esque vibe in visuals and sound combining fast, moody cuts with tension-building score."

-Brand New/Under Consideration