Very Real

In 2014, Oxygen rebrand resonated with millennial women, but it was basic. We aimed to update it without an overhaul, adding personality, enhancing the brand, and boosting appeal subtly and consistently by expanding the design and animation palette to package the brand and franchises with much more excitement and energy.

“Short bursts of animation mix and match with quiet, systematic moments. Vibrant colors and geometric shapes are balanced by live-action scenes. It’s the perfect harmony of organized chaos, intended to appeal to Oxygen’s demographic of young, multicultural millennial women.” - PromaxBDA Daily Brief